Because English is becoming the international language of business and because the United States is a dominant military and trading force, why should Americans bother to learn about other cultures?

Then why do Americans publish official US/local government documentation (tax, public voting, DMV documentation, etc.) in  foreign languages (Spanish, Chinese, etc.) here in the United States? The answer is – to deliver more effective message to the US public who came to the United States from various parts of the world. Communication with other people (including foreign nations) does not involve only written or verbal way of communication in English (which would be ESL for other nations), it also involves respect, tolerance and understanding of other nations’ cultures and traditions. 

             The most successful business strategy has always been based on the grounds of understanding of your foreign partner’s culture and mentality as part of effective and efficient business communication process. Thus, if we talk about business rationale for learning more about foreign cultures, we can clearly see that entrepreneurs who are proactive, curious and inquisitive about other cultures are more successful in their business then others. One of the starring actors (Shea Labough) in the movie of “Wall Street: Money never sleeps” was very effective and successful in his communications with foreign partners due to his ability to understand their language and use proper terminology, gifts and appeal to their cultural traditions.